Time for a Refresh
Find out how leading Asian companies are staying relevant and winning customers in 2018
5 AREAS to get into your
new marketing plan
As we wrap up the year and get a brand-new head start, it’s time we refresh our marketing and sales collaterals to make sure they stay up-to-date. Having a fresh look for the year ensures that you stay front of mind, whether you launch new marketing plans before or after Chinese New Year.
Every year, we make small adjustments to our branding and marketing plans so that we stay relevant and up-to-date with our customers. These changes include redesigning the icons we use, and adding of new colors and looks that are in tune with today’s tastes and likes.
While planning your 2018 marketing communications plan, it’s worth taking a step back and making sure the foundation of your brand is refreshed and your strategy covers all the major areas required for success. Over time, customers change and brands need to stay relevant as competitors enter the market. Once the brand is refreshed, the individual plans kick in to deliver the brand and message by channel.
Brand Refresh Questionnaire
Marketing Plan Template
Content Marketing Template
Digital Marketing Template
Comprehensive Digital Marketing Plan
Event Planning Templates
New Marketing Communications Trends in 2018
that drive the need for a refresh
Logos are becoming more fun, interesting and less corporate making the companies more interesting to customers and staff alike.
Companies are adjusting their brand look by seasons (Chinese New Year goes red of Gold)
2-3 times a month with useful content and tools for customers as an added value
We’ve created some articles to help you kickstart your new marketing plan
If you’re not sure where to start, we’d be happy to do a 10-point brand review with you where we assess your brand by looking at various business aspects such as your business goals, target audience, products/services, etc.
If you know the details of your plan, we can help you execute it throughout the year with brochures, calendars, emails, blogs, reports, newsletters and videos. See some of our new work here.
MaritimeONE 10th Anniversary Website
PA Wet and Wild Poster
My Working Title Boardgame